Senior Director, Strategic Planning (Marketing)

TL;DR

Senior Director, Strategic Planning (Marketing): Leading the end-to-end strategic media planning capability for complex client accounts with an accent on integrated, full-funnel media strategies and data-driven insights. Focus on acting as a trusted advisor to C-level stakeholders, mentoring talent, and driving innovation in media mix and audience development.

Location: Must be based in the USA. Role is 100% remote, but requires ability to travel to onsite meetings 1-2 times a month.

Salary: $150,000–$165,000 + 10% performance bonus.

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media with a focus on eliminating waste and scaling growth through proprietary technology.

What you will do

• Lead end-to-end strategic planning for key clients, ensuring seamless integration across all media channels.
• Orchestrate the development of full-funnel media plans that align with client business strategies and KPIs.
• Serve as a primary educator on media fundamentals for both internal teams and client executives.
• Partner with Client Partners to identify and capture media-driven growth opportunities.
• Oversee the roadmap and development of the agency's proprietary planning tool suite.
• Consult on media mix and audience development to drive profitable growth for retail and ecommerce brands.

Requirements

• 12+ years of experience in media strategy and planning.
• Must be based in the USA with the ability to travel for onsite meetings 1-2 times per month.
• Proven experience in omnichannel media planning across the full marketing funnel.
• Expert knowledge of the media landscape and experience working with major retail, eCommerce, or CPG brands.
• Strong proficiency with 3rd party planning and research tools (e.g., Kantar, SimilarWeb, Pathmatics).
• Exceptional executive-level communication and presentation skills.

Culture & Benefits

• Fully remote work environment with unlimited PTO and 20 paid holidays.
• Comprehensive healthcare coverage including medical, dental, vision, and disability.
• 401(k) retirement plan with up to 4% company match.
• Generous parental leave policy (16 weeks for birthing parents, 12 weeks for partners).
• Access to on-demand learning, mentorship programs, and leadership development resources.
• Wellness perks including unlimited telemedicine and teletherapy.