Global Product Marketing Manager (Mobile & Audio Solutions)

TL;DR

Global Product Marketing Manager (Mobile & Audio Solutions): Own end-to-end marketing for product launches and portfolio initiatives with an accent on full-funnel global campaign planning, creative/asset development, and performance optimization. Focus on integrating paid media, social, and influencer/creator ecosystems across regions while translating consumer insights into globally resonant messaging and measurable ROI.

Location: Hong Kong

Company

hirify.global builds products and marketing programs with a global scope and flexible ways of working.

What you will do

• Define strategic product positioning, target audiences, and campaign objectives aligned with business goals.
• Develop full-funnel global campaign plans, including budgets, media plans, and influencer/creator strategies.
• Write data-driven creative briefs and oversee branded marketing asset creation across digital, retail, paid media, and packaging touchpoints.
• Execute integrated campaign activations with internal specialists and external agencies across paid media, influencer/creator, organic social, and communications.
• Track marketing KPIs in real time and optimize creative, media mix, and spend allocation to maximize return on ad spend.
• Present plans, results, and recommendations clearly to internal teams and leadership.

Requirements

• Fluent English (verbal and written).
• Strong international experience with familiarity with European and North American consumer culture and purchase drivers, plus understanding of Asian markets.
• Proven consumer product marketing experience for a global brand with hands-on ownership of campaign planning, creative development, and performance optimization.
• Strong marketing analytics skills to interpret KPIs across channels and adjust strategy in real time.
• Deep understanding of paid media, social platforms, and influencer/creator ecosystems.
• Strong project management skills to deliver complex multi-workstream campaigns on time and on budget.

Culture & Benefits

• Hybrid work model: some employees work remotely while others work on-premises.
• Flexible work arrangements may allow teams or departments to be split between remote and in-house work.
• Comprehensive and competitive benefits packages vary by location.
• Inclusive, global culture focused on collaboration and wellbeing.

Hiring process

• Application review for qualified candidates.
• Interviews and evaluation steps are not specified in the posting.