Brand Manager (Marketing)

TL;DR

Brand Manager (Marketing): Managing assigned brand portfolios and product ranges to maximize business results with an accent on brand strategy, market gap analysis, and promotional budget management. Focus on building strong relationships with licensors, executing toy fair activities, and collaborating with international teams to bring innovative products to market.

Location: Guildford, United Kingdom (Hybrid)

Company

hirify.global is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide.

What you will do

• Act as custodian of assigned brands, ensuring strategy alignment to maximize business results.
• Manage product range lifecycles and coordinate with partners to meet milestones and budgets.
• Identify new market opportunities through category gap analysis and expert research.
• Develop and execute A&P plans in collaboration with agencies and the senior marketing team.
• Build and maintain relationships with licensors to identify joint marketing opportunities.
• Plan and execute brand presentations and activities for major industry events like toy fairs.

Requirements

• Degree in Marketing, Business Studies, or equivalent qualification.
• 2–4 years of professional experience, ideally within the toy, games, or entertainment industry.
• Strong teamwork and communication skills for working across multiple international regions.
• Excellent organizational and project management capabilities.
• Creative problem-solving skills and a proactive, self-motivated approach.

Culture & Benefits

• Opportunity to work on fast-paced, high-performing international brands.
• Exposure to a multinational business environment with global teams.
• Fun and collaborative working environment with experienced colleagues.
• Competitive salary and company pension scheme.
• Variety in daily tasks with the freedom to make a significant impact on managed brands.