Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager: Owning positioning, messaging, and go-to-market execution for a defined set of products and packages with an accent on turning product strategy into clear narratives, scalable launches, and measurable commercial impact across Europe. Focus on building compelling stories, driving successful launches, and making a measurable difference for B2B and B2G audiences.

Location: Flexible: remote or hybrid within Europe, in one of hirify.global's 12 European countries (Headquarters in Leipzig, Germany).

Company

hirify.global is an e-procurement platform that connects the economy for sustainable business, enabling effortless sourcing and purchasing for B2B and public sector organisations across 12 European countries.

What you will do

• Own product marketing strategy and portfolio narrative, shaping how solutions are positioned for European B2B and B2G audiences.
• Define and evolve value propositions, messaging frameworks, and use cases to articulate customer value and differentiation.
• Create continuous insight loops from market trends, customer feedback, and competition to inform GTM decisions.
• Lead cross-functional go-to-market planning and launch execution across various stakeholders.
• Create high-impact content and enablement materials for Sales, Partner Management, and lifecycle teams.

Requirements

• Strong B2B product marketing experience in a software, platform, or marketplace environment.
• Proven ownership of positioning, messaging, go-to-market planning, and launches.
• Ability to lead through influence and align stakeholders across teams and countries.
• Comfort with KPIs/OKRs and ability to turn performance insights into clear decisions.
• Fluent in written and spoken English and German.
• Organized, comfortable with modern collaboration tools (e.g., Jira, monday.com), and accountable for measurable impact.

Culture & Benefits

• Flexible work location: remote, hybrid, or in one of hirify.global's modern offices.
• Opportunities for continuous learning and career growth via Academy training.
• 30+ vacation days and flexible working hours for a good work-life balance.
• Option for workations for up to 2 months abroad.
• Support for health and pension, including bike or public transport tickets.
• Fair corporate culture with helpful colleagues and experienced management.