Principal Product Marketing Manager (Fintech)

TL;DR

Principal Product Marketing Manager (Fintech): Driving competitive positioning and go-to-market strategy for a digital asset risk intelligence platform with an accent on displacing US incumbents and shaping category perception. Focus on crafting bold narratives, leading cross-functional GTM programs, and accelerating ARR through data-driven competitive intelligence.

Location: Must be based in San Francisco

Salary: $135,000 – $250,000

Company

hirify.global is a global leader in digital asset decisioning, providing comprehensive crypto data and intelligence for compliance, risk management, and blockchain infrastructure.

What you will do

• Own competitive positioning and market narrative to differentiate the platform from entrenched incumbents.
• Develop and champion a unified platform-level narrative for digital asset decision intelligence.
• Build and maintain real-time competitive intelligence to drive offensive campaigns and sales enablement.
• Partner with Product, Sales, and Marketing leadership to execute GTM strategies and product launches.
• Create category-defining content including thought leadership, customer success stories, and technical deep dives.
• Act as a visible spokesperson and storyteller for the brand in the US market.

Requirements

• 7+ years of experience in B2B SaaS, specifically in fintech, regtech, or cybersecurity.
• Proven track record of category creation or competitive displacement against dominant incumbents.
• Strong understanding of financial crime, AML/KYC, and blockchain analytics.
• Excellent storytelling finesse and executive presence.
• Experience leading cross-functional GTM programs bridging Product, Sales, and Marketing.
• Must be based in San Francisco with the ability to collaborate across global time zones.

Nice to have

• Experience marketing compliance solutions or blockchain analytics platforms.
• Background in financial services or risk management.
• Familiarity with AI-enabled market analysis tools.
• Experience scaling brand presence in high-growth or Series C+ companies.

Culture & Benefits

• Commitment to diversity, inclusion, and equitable workplace practices.
• Environment fostering psychological safety and creative innovation.
• Opportunity to make a high-impact contribution to US growth trajectory.
• Collaborative, cross-functional work environment with global stakeholders.