Senior Product Manager (Ads Targeting & Audience Activation)

TL;DR

Senior Product Manager (Ads Targeting & Audience Activation): Own hirify.global’s targeting and audience activation product surface, turning identity, behavioral, contextual, and advertiser-provided signals into audiences and contextual targets across direct, self-serve, and programmatic buying paths. Focus on multi-quarter roadmap delivery, modeled audience strategy (propensity/lookalike), expanding audience portability to external activation platforms, and defining success metrics across coverage, latency, signal adoption, and attached-revenue lift.

Location: San Jose, United States

Salary: $290,000–$310,000 annually (California only)

Company

hirify.global is a TV streaming platform connecting consumers, content publishers, and advertisers across the TV ecosystem.

What you will do

• Own the audience product surface end to end: segment creation, curation, lifecycle, discoverability, and activation across owned and external buying surfaces.
• Set strategy for how hirify.global audiences are made available to advertisers and partners, including governance, ownership, and role-based access.
• Shape modeled audience strategy using hirify.global-unique signals for propensity and lookalike models to support planning and in-flight performance use cases.
• Expand audience portability by driving integrations with major external activation platforms and measuring coverage and match performance.
• Land new targeting signals by productizing behavioral, attention, and contextual signals and defining how their value is measured.
• Define targeting success metrics (coverage, latency, signal adoption, attached-revenue lift) and prioritize investments; improve self-serve targeting setup reliability and speed.

Requirements

• 6+ years of Product Management experience, ideally in ad tech, audience products, or ad data platforms.
• Track record shipping audience or targeting products at scale with measurable impact on advertiser adoption, signal coverage, or campaign performance.
• Strong technical fluency in audience taxonomies, segment lifecycle, lookalike/propensity modeling, identity and addressability signals, and data contracts connecting targeting to delivery and measurement.
• Experience across the advertising ecosystem (DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners).
• Highly analytical: quantify value of signals/segments/integrations and make tradeoffs across coverage, latency, accuracy, privacy, and cost.
• Proven ability to drive cross-functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners in ambiguous, trade-off-heavy environments.

Culture & Benefits

• Hybrid work approach: office Monday–Thursday; Fridays are flexible for remote work unless the role requires being in the office five days a week.
• Health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• 401(k)/pension and other local statutory/voluntary benefits (medical, dental, vision, commuter, etc.), depending on location.
• Global access to mental health and financial wellness support and resources.

Hiring process

• Application review and evaluation of fit for the role.
• Interviews and cross-functional discussions as part of the selection process.