CRM Retention Coordinator (iGaming)

TL;DR

CRM Retention Coordinator (iGaming): Coordinating and executing digital marketing campaigns across email, SMS, and push channels to drive player engagement and retention with an accent on bonus promotion setup and audience segmentation. Focus on managing campaign calendars, performing QA on marketing materials, and analyzing performance metrics to optimize the customer lifecycle.

Location: Must be based in Quincy, Massachusetts, USA

Salary: $56,000 - $104,000 per year

Company

hirify.global is a leading provider of content and technology solutions for online real money gaming, including iLottery, iGaming, and online sports betting.

What you will do

• Plan and execute multi-channel digital marketing campaigns including email, SMS, and push notifications.
• Coordinate the setup of online bonus promotions across web and app platforms.
• Manage audience segmentation and automation workflows to personalize player journeys.
• Maintain the campaign calendar and ensure visibility across internal and external stakeholders.
• Support the development, QA, and deployment of marketing assets and email templates.
• Monitor campaign performance and prepare reports on ROI and key engagement metrics.

Requirements

• Must be authorized to work in the USA without visa sponsorship.
• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in CRM marketing or digital marketing.
• Strong attention to detail with excellent writing and proofreading skills.
• Familiarity with performance tracking, A/B testing, and data reporting.
• Understanding of email marketing guidelines and compliance requirements.

Nice to have

• Experience with HTML and CSS.
• Experience working with Bloomreach Engagement.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) plan with employer matching.
• Paid time off.
• Opportunity to work in a fast-paced, innovative environment within the global gaming industry.