Senior Integrated Marketing Manager (iGaming)

TL;DR

Senior Integrated Marketing Manager (iGaming): Leading the development and execution of integrated marketing strategies for core sports tentpoles with an accent on cross-functional alignment and full-funnel marketing plans. Focus on driving end-to-end campaign leadership across paid, owned, and earned channels to improve acquisition and retention.

Location: Remote (Must be based in the US and authorized to work for any US employer). Atlanta, GA preferred.

Salary: $130,000 – $155,000

Company

The leading independently owned Daily Fantasy Sports platform in North America.

What you will do

• Lead integrated marketing strategies for key sports seasons and tentpole moments like NFL, NBA, and MLB.
• Oversee end-to-end campaign planning and execution across paid, owned, and earned channels.
• Partner with Product Marketing and Promotions to operationalize comprehensive go-to-market strategies.
• Establish campaign frameworks, messaging direction, and briefing standards for Creative, CRM, and Social teams.
• Define success metrics and lead optimization strategies to improve user acquisition, engagement, and retention.
• Provide guidance, feedback, and prioritization support to junior team members.

Requirements

• 6–8+ years of experience in integrated marketing, campaign strategy, or related consumer/gaming roles.
• Proven ability to execute multi-channel campaigns at scale and connect business goals to execution.
• Experience collaborating across Product, Creative, Analytics, and Paid Media teams.
• Strong project management skills to handle complex, concurrent initiatives.
• Data-driven mindset with experience leveraging insights for strategy optimization.
• Must be authorized to work for any employer in the U.S. (No sponsorship provided).

Nice to have

• Experience in daily fantasy sports, sports betting, or gaming.
• Familiarity with Braze, Tableau, Jira, or similar platforms.
• Experience supporting large-scale seasonal or tentpole marketing initiatives.

Culture & Benefits

• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match and annual bonus.
• Flexible PTO and generous paid leave, including 16-week paid parental leave.
• Workplace flexibility focusing on results rather than hours clocked.
• Company-provided equipment with Windows or Mac options.