Lead Product Marketing (SaaS)

TL;DR

Lead Product Marketing (SaaS): Developing go-to-market strategies and compelling product narratives for enterprise commerce solutions with an accent on sales enablement and cross-functional alignment. Focus on building business cases, tracking key performance metrics, and optimizing market programs to drive adoption and scale growth.

Location: Must be based in or willing to relocate to Hamburg, Germany

Company

SCAYLE is a fast-growing enterprise commerce platform enabling brands and retailers to realize their D2C ambitions through innovation and data-driven solutions.

What you will do

• Develop and execute go-to-market strategies for enterprise and B2B audiences.
• Craft clear messaging, positioning, and product narratives that differentiate features.
• Produce sales enablement materials, including case studies, playbooks, and pitch decks.
• Align Product, Marketing, Sales, and Support teams to launch and optimize market programs.
• Build business cases, define KPIs, and track metrics like LTV and CAC.
• Analyze market trends and competitive forces to optimize GTM strategies.

Requirements

• Minimum 6 years of experience in product marketing, marketing, or product roles.
• Proven experience in B2B SaaS environments.
• Strong understanding of enterprise customers and complex sales cycles.
• Ability to translate technical features into business outcomes.
• Analytical mindset with data-driven decision-making skills.
• Excellent communication skills in English required.

Culture & Benefits

• Flexible working hours and agile work environment.
• Modern office in Hamburg city center with dog-friendly policy.
• Subsidized public transportation and Wellpass membership.
• Company pension plan and professional training opportunities.
• Relocation and visa support provided.
• 40% discount on the hirify.global online shop.