Divisional Marketing Manager (Insurance)

TL;DR

Divisional Marketing Manager (Insurance): Shaping the global positioning and go-to-market strategy for the insurance portfolio with an accent on demand generation and sales enablement. Focus on building full-funnel campaigns, creating high-quality solution assets, and integrating AI into the marketing organization.

Location: Hybrid in Munich, Germany

Company

hirify.global is a fintech company combining startup agility with established market presence to shape the ever-evolving financial sector.

What you will do

• Develop and manage global go-to-market (GtM) plans for insurance portfolio products, including launches and competitive positioning.
• Create high-quality solution positioning and assets such as playbooks, presentations, webpages, and brochures.
• Enable Sales teams by running enablement sessions and refining collateral based on usage data.
• Execute full-funnel marketing campaigns in German and English across webinars, paid social, email, PR, and ABM.
• Plan and manage participation in industry events, conferences, and roundtables.

Requirements

• At least 5 years of B2B marketing or sales experience within fintech, financial services, SaaS, or the Big 4.
• Proven track record of marketing to senior insurance decision-makers and translating complex solutions into customer value.
• C2-level fluency in both German and English.
• Strong execution skills and a systematic approach to project management in fast-paced environments.
• Collaborative mindset with a proactive and creative way of working.

Culture & Benefits

• International environment blending corporate, agency, and startup expertise.
• Entrepreneurial culture with a high degree of creative freedom to implement innovative strategies.
• Opportunity to play a pivotal role in building a Marketing organization powered by AI.
• Flexible work environment and competitive compensation packages based on merit.