Head of B2B Marketing (SaaS)

TL;DR

Head of B2B Marketing (SaaS): Defining and executing a marketing strategy for B2B and Enterprise customers across SMBs to large organizations with an accent on account-based marketing and lead generation. Focus on building high-level narratives, improving the sales pipeline, and collaborating with product teams to drive global enterprise growth.

Location: Remote or Hybrid (Offices in Amsterdam, Belgrade, Berlin, Limassol, London, Madrid, Munich, Paphos, Prague, Warsaw, Yerevan)

Company

Developer of the world's most effective developer tools, serving over 11 million users and numerous Fortune Global Top 100 companies.

What you will do

• Develop and execute a global B2B/Enterprise marketing strategy tailored to the specific needs and challenges of the segment.
• Plan and run targeted campaigns across digital channels, offline/online events, and PR.
• Implement account-based marketing (ABM) strategies designed for specific high-value enterprise accounts.
• Drive sales enablement by providing content and training for sales, customer success teams, and resellers.
• Coordinate a high-level B2B narrative and oversee content production with internal copywriters and external agencies.
• Design and optimize the lead generation pipeline in collaboration with marketing automation teams.

Requirements

• Proven expertise in B2B/Enterprise customer segments and their unique challenges.
• Successful experience marketing software or SaaS products to business customers.
• Deep understanding of corporate software procurement and decision-making processes.
• Strong analytical skills and a data-driven approach to marketing.
• Excellent spoken and written English.
• Ability to work efficiently within a distributed team without direct supervision.

Nice to have

• Bachelor's degree or 5+ years of experience in B2B Marketing or Business Development.
• Experience building and leading multi-role marketing teams.
• Familiarity with hirify.global products or similar technical developer tools.
• Prior experience in IT companies or a technical background.

Culture & Benefits

• Open and inclusive workplace welcoming all backgrounds, identities, and orientations.
• Opportunity to work in a distributed team with a high degree of autonomy.
• Commitment to equal opportunity employment.
• Collaborative environment focused on automating routine tasks to empower developers.