Product Marketing Manager (B2B SaaS)

TL;DR

Product Marketing Manager (B2B SaaS): Developing and executing go-to-market strategies for AI-powered IP software and platforms with an accent on value proposition definition and market positioning. Focus on translating technical specifications into compelling narratives, conducting A/B testing to validate market fit, and managing partner marketing initiatives.

Location: Munich

Company

hirify.global X-Labs is the software arm of a global leader in Intellectual Property services, focusing on AI-powered patent search and IP management SaaS platforms.

What you will do

• Develop and execute end-to-end Go-to-Market roadmaps for Octimine and Simple IP platforms.
• Lead strategic marketing for APIs, managing joint PR, interviews, and co-branded campaigns.
• Use A/B testing, market analytics, and performance metrics to validate positioning and campaign success.
• Create and maintain marketing collateral, including digital landing pages and sales decks.
• Coordinate between Product Managers, Marketing, and Sales teams to ensure alignment and sales enablement.
• Proactively manage the product marketing lifecycle across multiple product lines.

Requirements

• Proven track record of managing product launches and GTM strategies in technical environments.
• Strong quantitative approach with experience in metrics and A/B testing.
• Ability to work autonomously and manage priorities without constant oversight.
• Skill in translating complex technical specifications into compelling customer narratives.
• Experience in B2B SaaS or knowledge of Intellectual Property (IP) is a strong plus.

Culture & Benefits

• Flexible working hours to help organize your lifestyle.
• International and multicultural working environment.
• Flat hierarchies and short decision-making processes.
• Tailor-made onboarding program and individual training & development opportunities.
• Regular team and corporate events.