Sr. Field Marketing Specialist (B2B Marketing)

TL;DR

Sr. Field Marketing Specialist (B2B Marketing): Developing and executing strategic integrated marketing plans and account-based campaigns across Canada with an accent on pipeline generation and regional sales alignment. Focus on driving account growth for new and existing customers and managing high-impact regional events.

Location: Remote (Toronto, Canada). Ability to travel regionally (15%-25%) as needed

Salary: $111,500

Company

hirify.global is a leading identity security company providing software for identity governance and access management.

What you will do

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities to generate pipeline.
• Act as a strategic partner and business advisor to regional sales leadership.
• Plan and manage regional activities including first and third-party events, industry conferences, tradeshows, webinars, and executive roundtables.
• Drive customized account-based regional marketing campaigns for key strategic accounts leveraging data and buyer personas.
• Collaborate with product marketing and demand generation teams to define messaging and campaign activation.
• Manage budget, ROI, and performance metrics for all regional marketing programs.

Requirements

• 5-7 years of integrated B2B marketing experience, preferably in Canada field marketing roles.
• Fluent in English and French Canadian (written, oral, and business skills).
• Proven success in executing field marketing campaigns and regional demand generation programs.
• Deep understanding of strategic account buying dynamics and cultural behaviors across Canadian provinces.
• Experience with tools such as Salesforce, Marketo, 6Sense, and Tableau.
• Ability to travel regionally (15%-25%) as needed.

Nice to have

• Proficiency in leveraging AI tools for content personalization or predictive analytics to drive marketing efficiency.

Culture & Benefits

• Comprehensive health and wellness coverage including medical, dental, and vision insurance.
• Short-term and long-term disability and life insurance (including accidental death and dismemberment).
• Paid holidays, sick leave, and dedicated time off benefits.
• Employee Assistance Program (EAP) and access to Care Counselors.
• Potential eligibility for the hirify.global Corporate Bonus Plan, commissions, or equity participation.