Channel Marketing Manager (B2B)

TL;DR

Channel Marketing Manager (B2B): Developing and executing channel marketing strategies for the Canadian VAR/SI and distribution ecosystem with an accent on partner enablement, demand generation, and MDF management. Focus on driving measurable revenue growth, building brand preference, and optimizing integrated marketing campaigns across the North American B2B landscape.

Location: Must be based in Canada (Ontario); role offers a hybrid/remote work model.

Salary: $88,000–$135,000 CAD

Company

hirify.global is a global leader in hardware and software solutions designed to empower collaboration and productivity in the workplace and beyond.

What you will do

• Design and execute channel marketing strategies for Canadian VAR/SI, NSP, and distribution partners.
• Collaborate with channel partners to create joint marketing initiatives that drive lead generation and pipeline growth.
• Manage and invest Marketing Development Funds (MDF) to support partner activities and achieve business objectives.
• Align cross-functionally with GTM, demand generation, and sales teams to ensure strategy consistency.
• Develop and track quarterly joint business plans with focus partners to measure ROI and revenue attribution.
• Create and localize campaign content, including ad copy and landing pages, for the French Canadian market.

Requirements

• Must be based in Canada with proven B2B channel marketing experience in the North American market.
• Proven track record of developing scalable marketing programs that activate partners and drive pipeline.
• Hands-on proficiency with B2B marketing tools such as Salesforce, Marketo, and Tableau.
• Strong analytical mindset with the ability to translate data into actionable strategic insights.
• Excellent communication and presentation skills for stakeholder influence and reporting.
• Bachelor’s degree in business, marketing, or a related field.

Nice to have

• Strong grasp of B2B technology industry trends and buyer personas.
• Copywriting and design skills to improve agility and execution speed.

Culture & Benefits

• Flexible hybrid work model supporting remote and in-office collaboration.
• Comprehensive and competitive benefits package tailored to support physical, emotional, and financial well-being.
• Inclusive and diverse global work environment that values authenticity and collaboration.
• Commitment to environmental sustainability and social responsibility.