Senior Product Marketing Manager, Growth (SaaS)

TL;DR

Senior Product Marketing Manager, Growth (SaaS): Owns strategy and messaging across the full customer lifecycle, from acquisition to expansion, translating ICP definitions into entry points and conversion strategies. Focus on improving acquisition efficiency, conversion velocity, and expansion revenue through experimentation and optimization.

Location: New York, New York

Salary: $147,000.00 - $190,000.00 per year

Company

hirify.global helps businesses get off the ground by enabling them to focus on running their business, solving HR issues with a data-driven approach.

What you will do

• Own strategy and messaging across the full customer lifecycle, from acquisition to expansion.
• Design and optimize acquisition journeys that move prospects from first touch through conversion.
• Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience and progress through each stage.
• Partner with Product, Growth Marketing, Revenue, and other PMM teams to design and prioritize growth strategies across the funnel.
• Define and prioritize hypotheses across your funnel area, partnering with Growth, Product, and Data to design tests, execute them, and translate results into system improvements.
• Use market and customer intelligence to continuously improve segmentation strategy, lifecycle design, and growth prioritization across acquisition and expansion.

Requirements

• Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function, with a track record of owning funnel strategy and driving measurable outcomes.
• Outstanding storyteller with the ability to synthesize customer, market, and data signals into clear narratives.
• Data-driven with customer empathy, combining intuition with rigorous analysis.
• Deep familiarity with hybrid self-serve and sales-assisted GTM motions; SMB buyer experience strongly preferred.
• Fluent in the metrics that matter: funnel conversion rates, CAC efficiency, time-to-value, NRR, ARPC, and lifecycle progression rates.
• Proven ability to influence cross-functional stakeholders without direct authority.

Nice to have

• Experience in HR tech, fintech, payroll, or adjacent SMB platforms is a plus.

Culture & Benefits

• Welcoming and casual environment.
• Great benefits and wellness program offerings.
• Company retreats.
• Ability to interact with and learn from leaders in the startup community.
• Committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm.