Product Marketing Engineer (Automotive Electrification)

TL;DR

Product Marketing Engineer (Automotive Electrification): Driving market growth and product strategy for 48V and electrification solutions with an accent on customer engagement, competitive analysis, and roadmap development. Focus on synthesizing technical requirements into compelling value propositions and collaborating with global engineering and sales teams to secure design wins.

Location: Munich, Germany (Onsite)

Company

hirify.global is a global leader in secure connectivity solutions for embedded applications, specializing in automotive, industrial, and IoT markets.

What you will do

• Define and execute product strategies, including go-to-market plans and design-in targets.
• Create technical collateral such as presentations, white papers, and webinars to drive product adoption.
• Engage directly with global automotive customers and sales teams to validate value propositions and pricing.
• Collaborate with engineering and operations to synthesize product roadmaps and development plans.
• Drive training for global sales and FAE teams on product solutions and value articulation.
• Develop global partnerships to enable third-party customer support and services.

Requirements

• BS degree or higher in Electrical Engineering, Computer Science, or Physics.
• Minimum 6 years of experience in product marketing, technical marketing, or business development within semiconductors or embedded systems.
• In-depth knowledge of automotive systems such as traction inverters, OBCs, eFuses, and zonal controllers.
• Experience with analog, power management, isolated gate drivers, or power electronics.
• Strong business acumen with the ability to analyze markets and develop strategic promotion plans.
• Ability to communicate clearly and concisely in executive and customer-facing discussions.

Nice to have

• MBA degree.

Culture & Benefits

• Opportunity to work within a global, cross-functional team environment.
• Exposure to cutting-edge automotive technologies like ADAS, SDV, and 48V energy networks.
• Collaborative culture focused on end-to-end ownership and strategic decision-making.