Category Manager (Lifestyle and Content Creation)

TL;DR

Category Manager (Lifestyle and Content Creation): Driving EMEA go-to-market strategies for lifestyle and content creation product lines with an accent on product launches, PR coordination, and channel performance. Focus on executing comprehensive marketing plans, managing cross-functional stakeholder relationships, and analyzing market requirements to shape the product roadmap.

Location: Hamburg (Onsite)

Company

A global leader in gaming hardware, software, and systems, dedicated to revolutionizing the gaming experience through innovation and community-centric design.

What you will do

• Develop and execute EMEA go-to-market plans for lifestyle and content creation product categories.
• Lead product launch strategies, including PR coordination, keynote presentations, and stakeholder training.
• Coordinate the localization of marketing assets across digital, social, and traditional channels.
• Manage monthly and quarterly growth activities, including promotions, influencer seeding, and events.
• Serve as the primary marketing point of contact for internal teams such as sales, operations, and finance.
• Analyze market trends and competitive offerings to provide actionable feedback for the product roadmap.

Requirements

• Bachelor’s degree in marketing or related field.
• Minimum 5 years of product management and marketing experience in consumer electronics, PC hardware, or gaming furniture.
• Proven experience in developing and overseeing execution of comprehensive marketing plans.
• Strong understanding of PC, console, or consumer electronics sales channels.
• Fluent in English.
• Proficiency in Microsoft Office suite.

Nice to have

• MBA degree.
• Experience in business development or partner marketing.
• Experience working in a global company with stakeholders across multiple time zones.

Culture & Benefits

• Opportunity to work in a global, gamer-centric environment.
• Exposure to international teams across 5 continents.
• Commitment to an inclusive, diverse, and fair workplace.
• Focus on professional and personal growth within the gaming industry.