Senior Media Strategist (Automotive)

TL;DR

Senior Media Strategist (Automotive): Shaping and driving long-term media strategy for automotive brands across European markets with an accent on digital maturity and corporate-level governance. Focus on leading the structural transition toward in-housing media capabilities, defining investment principles, and optimizing campaign effectiveness across regional and German markets.

Location: Hybrid role based in Frankfurt, Germany

Company

hirify.global Europe is a global marketing and communications agency specializing in automotive brand strategy and integrated media solutions.

What you will do

• Architect comprehensive media strategy frameworks for European and German markets.
• Define high-level investment structures and corporate KPIs to optimize large-scale budgets.
• Drive the strategic roadmap for digital maturity and data governance.
• Support the transition toward in-housing media capabilities and tools.
• Partner with internal teams, external agencies, and platform partners to ensure collaboration.
• Mentor local teams to raise capabilities and ensure adherence to best practices.

Requirements

• Minimum 8 years of experience in media strategy (agency or client-side).
• Full professional proficiency in English and German (C1+).
• Proven track record of advancing digital maturity in multinational organizations.
• Strong knowledge of full-funnel strategy across digital and traditional channels.
• Ability to influence at the senior stakeholder level.
• Experience improving campaign effectiveness across multiple markets.

Culture & Benefits

• Senior-level mandate with autonomy to shape strategies and influence decisions.
• Collaborative, high-performing environment valuing curiosity and open dialogue.
• Comprehensive benefits package including food vouchers and gym subsidies.
• Support for professional development and leadership growth.
• Focus on sustainable work-life balance and mental health.
• Bicycle-leasing and health-focused perks.