Associate Director, Analytics (Data Analytics)

TL;DR

Associate Director, Analytics (Data Analytics): Leading media measurement and campaign analytics for a world-class beauty brand with an accent on translating complex data into clear business narratives. Focus on optimizing ROI, attribution, and developing data-driven insights for national and retail campaigns.

Location: Hybrid in New York, US (in-office approximately four days a week)

Salary: $75,000 - $180,000 USD

Company

hirify.global (part of WPP) is an AI-driven media operating unit that combines data and intelligence to deliver creative personalization at scale for leading global brands.

What you will do

• Execute media measurement, ROI analysis, forecasting, and attribution for national and retail campaigns.
• Translate complex analytics into actionable business narratives and client recommendations.
• Optimize Direct-to-Consumer revenue goals using Google Analytics.
• Collaborate on testing strategies for new platform technologies and data clean rooms.
• Develop and automate client-facing dashboards leveraging WPP's proprietary tooling.
• Partner with Data Engineering and Data Science teams to apply advanced analytical methods to business challenges.

Requirements

• 3–5 years of experience in media analytics or market research, ideally within an agency.
• Hands-on experience with Power BI or Tableau, Excel, and basic coding in SQL and/or Python.
• Proven track record with Google, Meta, and TikTok platforms for campaign reporting and optimization.
• Familiarity with MMM, Attribution, Brand Health, and Incrementality Testing.
• Bachelor's degree required.
• Must be based in New York and able to work in-office around four days a week.

Culture & Benefits

• Comprehensive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to the global WPP network for professional growth and connections.
• Inclusive environment with employee resource groups and frequent in-office team events.
• Employee mental health awareness days and preferential partner discounts.