Senior Paid Media Specialist

TL;DR

Senior Paid Media Specialist (Marketing): Leading the planning, execution, and optimization of integrated media campaigns across enterprise and consumer products with an accent on paid search, social, and programmatic advertising. Focus on driving performance through data-driven insights, managing complex campaign budgets, and collaborating with cross-functional teams to enhance ROI.

Location: Must be based in Dallas, Texas (Onsite). Qualified applicants must not require employer-sponsored work authorization now or in the future for employment in the United States.

Salary: $112,000–$168,000 (Base salary only, excluding bonus, equity, and benefits).

Company

hirify.global is a data platform and technology company building AI-enabled precision health solutions to accelerate research and improve individual and community care.

What you will do

• Develop and implement comprehensive paid media strategies across search, social, and programmatic channels.
• Oversee day-to-day campaign operations, including setup, monitoring, and optimization for performance and budget.
• Analyze campaign data to extract insights, identify trends, and make data-driven decisions to enhance ROI.
• Collaborate with Creative, Product, and Analytics teams to ensure cohesive campaign execution and messaging.
• Prepare and present detailed performance reports with actionable recommendations for continuous improvement.

Requirements

• Minimum 5 years of experience in digital advertising with a focus on paid search and paid social.
• Expertise in Google Ads and Facebook Ads Manager.
• Hands-on experience with DSPs such as Viant or The Trade Desk.
• Strong proficiency in Google Analytics, Excel, and conversion rate optimization techniques.
• Must be authorized to work in the United States without sponsorship.

Nice to have

• Experience with LinkedIn Ads, Twitter Ads, or TikTok Ads.
• Knowledge of data visualization tools like Tableau or Looker.
• Understanding of privacy regulations such as GDPR and CCPA.
• Experience in the healthcare or life sciences vertical.
• Background in a fast-paced agency environment.

Culture & Benefits

• Competitive base salary with additional bonus and equity components.
• Comprehensive benefits package.
• Opportunity to work at the intersection of technology, data science, and healthcare.
• Collaborative environment focused on precision health and AI-enabled solutions.