Head of Member Growth Marketing

TL;DR

Head of Member Growth Marketing: Lead a revenue-driving team to grow Maven membership across enterprise and consumer enrollment with an accent on data-first communications strategy, cross-functional ownership across marketing/CS/product/data, and experimentation. Focus on scaling enrollment programs, building measurement infrastructure, and improving funnel performance through landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, and paid media layering.

Location: New York, NY; Remote, US (Hub cities)

Salary: $170,000 - 200,000 per year

Company

hirify.global is a virtual clinic platform for women and families, providing clinical, emotional, and financial support across the care journey.

What you will do

• Set performance expectations, run coaching, and build capabilities to scale enrollment through open enrollment and beyond.
• Own communications-based enrollment strategy for direct and channel books using a data-first approach to prioritize channels, segments, and experiments.
• Partner with CS and payer teams to design enrollment programs that account teams can execute without becoming marketers.
• Drive cross-functional enrollment initiatives spanning product, CS, payer, and data, ensuring clear ownership, visible dependencies, and measurable enrollment outcomes.
• Build and optimize consumer-to-enterprise flows for eligible consumers finding employer coverage and enterprise members losing eligibility finding a path to continue care.
• Establish experimentation and measurement: run A/B tests, paid media layered against claims campaigns, and build reporting at channel, client, and program levels.

Requirements

• US work authorization required.
• 7+ years in B2B2C lifecycle and member growth marketing, with at least 3 years focused on scalable programs (not individual account campaigns).
• Deep fluency in enrollment funnel mechanics: landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, renewal, and reactivation rates.
• Experience leading teams and building a performance culture that can operate without constant involvement; hiring experience is a plus.
• Strong data leadership: design structured experiments, interpret results, and iterate; Looker or Braze experience is valuable.
• Ability to equip CS and payer teams in a B2B2C model and act as a trusted enrollment resource.

Culture & Benefits

• Flexible hybrid work model with teams primarily operating from the New York Metropolitan area, San Francisco/Bay Area, and Seattle.
• Onsite expectations: NYC office requires onsite three days a week (Tue/Wed/Thu); SF/Bay Area and Seattle require attendance at local “Work Together Days”.
• 16 weeks 100% paid parental leave and a new parent stipend for employees with 1+ year tenure.
• Annual professional development stipend and access to a personal career coach.
• Employer-covered health, dental, and insurance plan options; 401(k) matching for US-based employees with immediate vesting.
• Benefits apply to hirify.global Co., US-based full-time employees only; 1099/contract providers are ineligible.

Hiring process

• Interviews and evaluation based on qualifications, experience, and skillset.
• Job offers and interview requests originate only from an @mavenclinic.com email address.