Commercial Lead (Referrals)

TL;DR

Commercial Lead (Referrals): Driving the end-to-end performance of the referral growth channel with an accent on incentive design, lifecycle activation, and conversion optimization. Focus on building an always-on referral engine, collaborating with product teams to shape the roadmap, and scaling user-driven acquisition in a consumer fintech environment.

Location: Must be based in or able to work from the DC or NYC office (Hybrid: Mon, Tue, Thu in-office).

Salary: $170,000 – $200,000

Company

hirify.global is a retail technology platform that uses online retail sophistication to provide value to consumers and measurable profit to brick-and-mortar businesses.

What you will do

• Own the end-to-end performance of the referral channel, including strategy, incentive design, and lifecycle activation.
• Build and operate a behavior-triggered referral engine to replace one-off campaigns with an always-on system.
• Partner with the Referrals Product Lead to define commercial requirements and influence the product roadmap.
• Define and execute incentive strategies by segment to balance conversion rates against acquisition costs.
• Develop strategies to convert the never-referrer segment into active advocates.
• Define success metrics, own the dashboard, and report progress to executive leadership.

Requirements

• 7+ years of experience in growth, commercial, or lifecycle marketing roles.
• Deep experience running behavior-triggered lifecycle programs using tools like Braze or Iterable.
• Strong analytical skills with proficiency in Looker or similar BI tools and A/B experiment design.
• Proven ability to collaborate with product managers and cross-functional teams to ship programs.
• Must be based in or able to work from the DC or NYC office with required in-office attendance.
• Experience in consumer fintech, cashback, or loyalty programs is strongly preferred.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage starting on Day 1.
• Equity (ISOs) and 401(k) program.
• Unlimited PTO, 10 federal holidays, and an annual week-long Winter Break.
• Flexible work environment with lunch reimbursement for in-office days.
• Learning and Development stipend and family planning programs.
• Supportive culture with Employee Resource Groups and mental health programs.