Director, Paid Social Activation (Marketing)

TL;DR

Director, Paid Social Activation (Marketing): Leading the strategic vision and execution of paid social media campaigns to drive business results for industry-leading brands with an accent on innovative testing frameworks and AI integration. Focus on architecting high-performance social strategies, managing platform partnerships, and mentoring a team of experts.

Location: Must be based in New York (Hybrid)

Compensation: $154,000 – $176,000 (Target Total Cash)

Company

Kepler is a leading omnichannel, full-service agency powered by the proprietary Kip platform, specializing in media, creative, data, and technology.

What you will do

• Lead the agency's strategic vision for paid social planning, activation, and measurement.
• Develop a long-term social media capability roadmap (5+ years), anticipating the impact of AI on marketing.
• Act as a senior strategic partner for key clients to achieve business objectives via paid social.
• Manage and nurture relationships with platform partners including Meta, TikTok, LinkedIn, Pinterest, and YouTube.
• Mentor and guide a high-performing team of paid social media experts.
• Integrate emerging technologies and AI into the agency's processes and the proprietary Kip platform.

Requirements

• 7+ years of experience in social marketing (paid and/or organic) with a proven track record of leadership.
• Deep hands-on expertise across all major social media platforms, algorithms, and ad products.
• Ability to develop and execute results-driven social media strategies for diverse client portfolios.
• Exceptional communication and presentation skills to inspire and persuade internal and external audiences.
• Strong business acumen to translate social media metrics into meaningful business outcomes.
• Must be based in New York

Culture & Benefits

• Unlimited PTO and comprehensive Parental Leave (16 weeks primary / 6 weeks secondary).
• Healthcare, Dental, and Vision insurance.
• 401k contributions.
• Monthly stipends for wellness ($75), mobile phone ($100), and internet ($50).
• Annual learning ($500) and tuition ($2,000) stipends.
• Annual "Work From Anywhere" perk for 4 weeks per year.