Senior Customer Activation Specialist (Marketing)

TL;DR

Senior Customer Activation Specialist (Marketing): Developing and delivering customer activation and promotional plans to strengthen relationships across EMEA with an accent on campaign performance, product adoption, and brand consistency. Focus on coordinating cross-functional projects, analyzing ROI, and managing activation budgets to drive customer loyalty.

Location: Must be based in or able to commute to Birmingham, United Kingdom (Hybrid)

Company

hirify.global is a global leader in the tire industry, dedicated to innovation and smart mobility solutions with over 125 years of history.

What you will do

• Develop and execute customer activation and promotional plans aligned with sales goals.
• Monitor campaign performance and engagement metrics to drive continuous improvement.
• Partner with sales teams to create localized presentations and customer-facing content.
• Coordinate the planning, delivery, and tracking of promotional assets.
• Support engagement initiatives including newsletters, events, and incentive programs.
• Manage activation budgets and collaborate with internal and external stakeholders.

Requirements

• Must be based in or able to commute to Birmingham, UK
• Experience in B2B marketing, customer engagement, or brand activation.
• Strong project coordination skills for managing multiple deadlines.
• Proficiency with CRM platforms and data reporting tools like Salesforce or Tableau.
• Strong communication skills with the ability to adapt messaging for diverse audiences.
• Bachelor’s degree in Marketing, Business Administration, or equivalent experience.

Culture & Benefits

• Opportunity to work for a globally recognized industry leader.
• Collaborative environment working across EMEA teams.
• Focus on professional growth and impact within a large-scale organization.
• Commitment to equal employment opportunity and inclusive hiring practices.