Senior Analyst, Marketing Enablement (Salesforce)

TL;DR

Senior Analyst, Marketing Enablement (Salesforce): Delivering personalized, data-driven customer experiences across digital channels using Salesforce Marketing Cloud and related MarTech tools with an accent on platform execution, tracking, and data integration. Focus on translating business requirements into technical solutions, optimizing behavioral data collection, and supporting cross-functional marketing activation.

Location: Must be based in or able to work from the Henley-on-Thames office (Hybrid: 4 days/week in-office required)

Company

hirify.global is a leading independent global investment firm dedicated to rethinking possibilities for clients through distinctive investment management capabilities.

What you will do

• Execute and maintain core Salesforce Marketing Cloud components including Contact Builder and Email Studio.
• Configure and optimize Salesforce Marketing Cloud Personalization assets, recipes, and real-time decisioning logic.
• Manage Pardot/Account Engagement execution including form handlers, templates, and landing pages.
• Collaborate with data and CRM teams to refine segmentation, targeting, and data flow logic.
• Own and enhance JavaScript-based tracking implementations for behavioral data collection.
• Translate business requirements into technical recommendations and documentation for platform improvements.

Requirements

• Must be able to work from the Henley-on-Thames office at least 4 days per week.
• Proven hands-on experience with Salesforce Marketing Cloud and Pardot/Account Engagement.
• Practical experience with data integration, tracking setup, and behavioral data capture.
• Strong understanding of web tracking technologies including cookies, UTMs, pixels, and event capture.
• Ability to translate complex business requirements into practical technical solutions.
• Certified Salesforce Marketing Cloud Administrator or equivalent credentials.

Nice to have

• Familiarity with Salesforce Data Cloud, Adobe Analytics, and Google Tag Manager.
• Knowledge of GDPR, consent management platforms, and compliant tracking practices.
• Experience with browser developer tools and structured script change management.

Culture & Benefits

• Competitive annual leave allowance and generous pension provisions.
• Company-provided healthcare, life insurance, and income protection.
• Flexible working options with a hybrid model.
• Enhanced parental leave and volunteering days.
• Commitment to ESG investing and community partnership programs.