Paid Social Strategist (Marketing)

TL;DR

Paid Social Strategist (Marketing): Planning and optimizing full-funnel Paid Social programs across Meta, TikTok, and other platforms to drive customer growth and revenue with an accent on data-driven decision-making and creative testing. Focus on leveraging automation and proprietary Bliss Point insights to scale performance while minimizing waste.

Location: Must be based in the USA (Remote)

Salary: $80,000–$95,000 + incentive pay program

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., uniting media and measurement to deliver measurable growth for brands.

What you will do

• Develop and execute comprehensive Paid Social plans covering prospecting, retargeting, and loyalty.
• Use platform automation and Bliss Point insights to optimize budgets and improve campaign performance.
• Design and implement A/B and lift tests to validate creative and audience strategies.
• Collaborate with Creative, Analytics, and Client Leadership teams to turn best practices into repeatable playbooks.
• Monitor data health, including pixel/CAPI and event mapping, to ensure accurate performance reporting.
• Communicate results and strategic trade-offs to clients in clear, business-impact-focused language.

Requirements

• 5+ years of experience managing Paid Social campaigns across Meta and TikTok.
• Hands-on expertise with Meta Advantage+, TikTok Smart Performance, and audience design.
• Strong proficiency in GA4 and platform analytics for connecting media spend to revenue and LTV.
• Proven ability to design and execute rigorous testing frameworks.
• Excellent communication skills with experience in senior stakeholder storytelling.
• Must be based in the USA to support the remote work arrangement.

Nice to have

• Experience with Pinterest, Snapchat, or Reddit advertising.
• Familiarity with catalog/DPA management.

Culture & Benefits

• Unlimited PTO policy plus 20 paid holidays.
• Comprehensive healthcare including medical, dental, and vision.
• 401(k) retirement plan with up to 4% company match.
• Generous parental leave (16 weeks for birthing parents, 12 weeks for partners).
• Access to on-demand learning, mentorship, and leadership development programs.
• Fully remote work environment with a focus on work-life balance.