Creative Director, Paid Social (Fintech)

TL;DR

Creative Director, Paid Social (Fintech): Leading creative strategy and execution for paid social channels to drive growth and conversion with an accent on performance-driven content and platform-native formats. Focus on scaling UGC, influencer partnerships, and integrating AI tools to accelerate production and testing.

Location: Remote (US)

Salary: $150,000 - $266,000

Company

Ethos is a leading life insurance technology company on a mission to democratize access to life insurance through a robust three-sided technology platform.

What you will do

• Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube from concept through production.
• Develop high-converting hooks and scroll-stopping formats specifically for direct response creative.
• Drive UGC and influencer partnerships by developing briefs that produce native-feeling, high-converting content.
• Lead and develop a creative team including two video editors, two ACDs, and a Senior Designer.
• Champion the adoption of AI tools to accelerate concepting, production, and creative iteration.
• Use performance data as a source of creative inspiration to refine and elevate the team's output.

Requirements

• 10+ years in creative direction with a strong portfolio of paid social and direct response video creative.
• Deep expertise in performance creative at scale across Meta, TikTok, and YouTube.
• Proven experience managing and developing a small creative team (editors, designers, ACDs).
• AI-native workflow for concepting and production.
• Must be based in the US.

Culture & Benefits

• High level of ownership over creative strategy in a fast-paced, experimentation-driven environment.
• Focus on merging creative ambition with real-world performance results.
• Collaborative environment reporting directly to the VP of Creative & Brand.
• Comprehensive US benefits package.