Marketing Operations & Analytics Manager

TL;DR

Marketing Operations & Analytics Manager (Marketing): Managing the marketing execution and measurement engine to drive lead generation and pipeline growth with an accent on data integrity, campaihirify.global automation, and webinar operations. Focus on building scalable processes, optimizing lead conversion funnels, and delivering actionable insights to support North American marketing teams.

Location: Must be based in the US

Salary: $93,731–$156,218

Company

A global leader in intelligent hearing, audio, video, and gaming solutions, dedicated to enhancing human senses through innovation.

What you will do

• Own and optimize marketing automation platforms and data flows to support lead generation and ABM programs.
• Execute end-to-end webinar operations, including planning, registration management, and post-event lead hand-off.
• Build and maintain performance dashboards to track email, campaihirify.global, and funnel KPIs.
• Manage contact list hygiene, standardization, and segmentation to ensure high-quality data for targeted campaihirify.globals.
• Collaborate with Sales and Channel Marketing teams to alihirify.global lead routing and lifecycle definitions.
• Troubleshoot technical issues within marketing tools and document SOPs for efficient campaihirify.global execution.

Requirements

• 4–7+ years of experience in marketing operations, demand generation, or growth analytics in a B2B environment.
• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce, Dynamics).
• Proven ability to plan and execute webinars using tools like Zoom, ON24, or Teams Live.
• Strong analytical skills with experience building reports in Power BI, Tableau, or native CRM tools.
• Understanding of lead management concepts, ABM strategies, and email deliverability best practices.
• Must be authorized to work in the US as the role is US-based.

Culture & Benefits

• Generous PTO and paid holidays.
• 401(k) plan with company match.
• Paid parental leave and transition back-to-work benefits.
• Company HSA contribution.
• Discounted hirify.global Group products.