Assistant Sales Manager (Exhibition)

TL;DR

Assistant Sales Manager (Exhibition): Achieving and exceeding sales revenue targets for LOUPE Southeast Asia and ASEAN Paper by managing exhibitor relationships, handling inquiries and quotations, and negotiating booth and sponsorship sales. Focus on building a strong sales pipeline in Salesforce, coordinating with marketing/operations/IT for exhibitor and visitor materials, and resolving customer issues to secure revenue.

Location: Bangkok, Thailand

Company

Informa Markets (hirify.global) organizes B2B events and provides data and digital platforms for industries to trade and generate leads.

What you will do

• Achieve and exceed revenue targets for LOUPE 2027 and ASEAN Paper in line with the sales plan.
• Develop and execute strategies to drive booth and sponsorship sales, including non-sqm revenue sources.
• Manage existing customers and grow the prospect base by targeting new exhibitors and visiting competitor shows.
• Handle customer inquiries end-to-end: provide pricing/quotations, explain exhibition offerings, answer questions, and negotiate to secure sales.
• Maintain and use Salesforce for weekly database updates, customer profiles, sales reports, and pipeline revenue tracking.
• Coordinate with marketing, accounting, operations, and IT to support payments, promotional materials, booth layout updates, and visitor database readiness.

Requirements

• Bachelor’s degree in Communications, Marketing, Business, or related field, or equivalent experience with at least 4 years of sales/tele-sales experience.
• Fluent English and Thai (spoken and written), including the ability to proofread sales materials, brochures, and promotional content.
• Strong interpersonal, negotiation, and presentation skills; confident and proactive under pressure.
• Proficiency with Microsoft Excel and PowerPoint.
• Experience with Salesforce CRM is highly desirable.
• Willingness to travel as required.

Culture & Benefits

• Supportive culture with in-person and online social events and diversity & inclusion networks.
• Up to four volunteer days per year with charity match funding.
• Career development support including bespoke training, mentoring, and LinkedIn Learning access.
• Annual leave plus a birthday leave day, plus flexible personal benefits and company-funded private medical cover.
• Wellbeing support via EAP assistance and mental health first aiders.

Hiring process

• Application review and interviews as part of the selection process.
• Reasonable adjustments can be requested during the hiring process.