Director of Demand Generation

TL;DR

Director of Demand Generation (B2B SaaS/AI): Own and scale marketing-led pipeline strategy and execution across digital, ABM, and field channels with an accent on building a top-of-funnel engine and operationalizing the full marketing funnel. Focus on aligning with Sales/BDRs/RevOps, setting KPIs and frameworks, and driving measurable ROI through data-driven pipeline growth.

Location: Remote

Salary: $175K–$200K (Offers Equity)

Company

hirify.global builds AI-powered conversation intelligence and AI agents for contact centers.

What you will do

• Own the marketing-led pipeline number by defining strategy, programs, and budget for predictable growth.
• Develop and operationalize the marketing funnel with clear goals, performance metrics, and reporting across lead and opportunity stages.
• Partner with Sales, BDR, and RevOps leadership on targets, pipeline forecasting, lead scoring, routing, and reporting.
• Set priorities, coach the team, and drive accountability for campaign quality, conversion rates, and pipeline health.
• Act as a player-coach by stepping in to model excellence and accelerate execution.
• Align messaging and campaigns with Corporate Marketing and Product Marketing across all touchpoints.

Requirements

• 6+ years of B2B SaaS marketing experience and 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field).
• Proven track record scaling integrated demand programs and driving measurable pipeline growth tied to revenue.
• Deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage.
• Analytical and data-fluent: comfortable interpreting pipeline metrics, Salesforce data, and ROI dashboards.
• Strategic operator and coach who can both set vision and roll up sleeves in a fast-moving environment.
• Collaborative, business-minded approach with strong alignment across GTM and executive stakeholders.

Culture & Benefits

• Remote by design with company offsites and team gatherings.
• Tech & learning stipend for conferences, books, and courses.
• Flexible vacations and paid sabbatical after 5 years, plus comprehensive benefits and wellness stipend.
• Competitive salary with equity upside and shared ownership in a fast-growing AI company.

Hiring process

• Interviews focused on demand generation strategy, funnel metrics, and cross-functional execution.
• Evaluation of leadership/coach experience and ability to drive measurable pipeline growth.