Director, Marketing Analytics & Automation (AI)

TL;DR

Director, Marketing Analytics & Automation (AI): Leading the strategy, architecture, and execution of data-driven and AI-enabled marketing capabilities for a global organization with an accent on marketing intelligence, attribution modeling, and ROI reporting. Focus on building a modern marketing intelligence ecosystem, implementing AI/ML capabilities, and driving measurable growth across B2B SaaS customer segments.

Location: Hybrid in Woburn, MA, USA

Salary: $150,000 – $190,000

Company

hirify.global specializes in the design, development, and licensing of typefaces and font technologies for the world’s biggest global brands and creative professionals.

What you will do

• Lead the global strategy for marketing analytics and AI-enabled insights to improve decision-making and revenue outcomes.
• Own the measurement framework, including attribution modeling, funnel analytics, pipeline contribution, and ROI reporting.
• Define and manage the roadmap for the global marketing technology ecosystem, overseeing CRM and automation platforms.
• Partner with data, legal, and technology teams to ensure high standards for data governance and privacy compliance.
• Build and lead a high-performing global team across marketing analytics, automation, and operations.

Requirements

• 10–15+ years of experience in marketing analytics, operations, or marketing technology leadership roles.
• Proven experience leading data-driven marketing transformation within B2B SaaS or technology platforms.
• Deep knowledge of analytical tools such as Marketo, Path Factory, and 6sense.
• Expertise in predictive modeling, data visualization, and developing CAC frameworks.
• Bachelor’s degree in Marketing, Data Science, Business, or a related field.
• Strong executive communication skills with the ability to influence senior leadership using data.

Nice to have

• MBA or an advanced degree in analytics.

Culture & Benefits

• Hybrid work arrangements and competitive paid time off programs.
• Comprehensive commercial medical insurance coverage.
• Competitive compensation with a corporate bonus program.
• Creative and global working environment in the software technology industry.
• Professional onboarding and opportunities for internal mobility and advancement.
• Retirement planning options to save for the future.