Senior Marketing Manager - Public Sector

TL;DR

Senior Marketing Manager - Public Sector (B2B Marketing): Partner with Sales to design and execute segment-specific marketing events and programs for Public Sector accounts, with an accent on demand generation, pipeline acceleration, and account-based growth. Focus on building integrated ABM programs for strategic accounts, analyzing performance data to improve strategy, and aligning cross-functional teams to drive booking outcomes.

Location: US - Virginia (Hybrid: three days per week in the McLean, VA office)

Company

hirify.global develops software solutions for enterprise quality and test automation.

What you will do

• Develop and execute a comprehensive marketing strategy for the AMS Public Sector sales team with accountability to pipeline creation targets.
• Deliver a mix of tactics including in-person and virtual events, webcasts, conferences, hospitality, sales nurture emails, sales tools, and direct mail.
• Plan and execute event strategies targeting key audiences within FED and SLED.
• Design, execute, and scale integrated account-based marketing programs for strategic accounts, focusing on new logo acquisition and customer expansion.
• Act as a liaison between marketing, field sales, and BDR teams to drive alignment, momentum, and follow-through across programs and lead generation.
• Use reporting tools to analyze marketing performance and translate data into insights; collaborate with content teams and external agencies on public-sector-specific messaging and assets.

Requirements

• US work authorization required; not eligible for employer-sponsored work visas.
• 7+ years of B2B marketing experience, preferably in technology.
• Experience leading marketing efforts in the public sector.
• Strong understanding of demand generation, pipeline acceleration, campaign management, and account-based marketing methodologies.
• Hands-on experience with Salesforce and analytics tools such as Power BI or Tableau.
• Comfortable traveling to events as necessary.

Culture & Benefits

• Hybrid work arrangement: three days per week in the office.
• Market-conform salary with success-oriented commission.
• Health and wellness benefits.
• Personal and professional development opportunities.
• Permanent, full-time employment.

Hiring process

• Interviews to assess marketing strategy execution, cross-functional leadership, and data-driven decision-making.
• Discussion of role expectations, account/segment focus, and collaboration with Sales and BDR teams.