Senior B2B Marketing Manager (SaaS)

TL;DR

Senior B2B Marketing Manager (SaaS): Driving demand generation and brand visibility for a fast-growing parking technology platform with an accent on event management, content strategy, and commercial alignment. Focus on executing multi-channel marketing campaigns across sports, entertainment, and municipal verticals to fill the commercial funnel and support sales growth.

Location: Must be based in or able to commute to the Dallas, Texas office for a hybrid role.

Company

hirify.global is a leading parking technology platform that simplifies the parking experience for drivers and venues through unified B2B and B2C solutions.

What you will do

• Own the day-to-day delivery of the US marketing plan, driving demand generation and brand visibility.
• Manage end-to-end presence at US industry conferences, including logistics, budget, and sales alignment.
• Partner with the commercial team to support account engagement, retention, and cross-sell initiatives.
• Develop and promote thought leadership content across owned channels, including LinkedIn and the company blog.
• Brief and manage external agencies and freelancers to ensure brand consistency and creative pace.
• Track and report on B2B KPIs, including MQL volume, pipeline contribution, and events ROI.

Requirements

• 6+ years of B2B marketing experience, ideally in SaaS, tech, or venue/hospitality environments.
• Proven experience managing conferences and industry events end-to-end.
• Hands-on experience with email marketing, LinkedIn content, paid social, and paid search.
• Familiarity with CRM and marketing automation platforms like HubSpot or Salesforce.
• Strong project management skills with the ability to juggle multiple workstreams.
• Must be authorized to work in the United States.

Nice to have

• Experience in or affinity for the sports, entertainment, or parking industry.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage through Cigna.
• 401(k) retirement and savings plan.
• Unlimited PTO policy and generous parental leave.
• Hybrid work environment with catered breakfast and lunch in the office.
• Support for wellbeing, including mental health subscriptions and fertility support.

Hiring process

• Virtual interviews with the People Team and Hiring Manager.
• In-person peer interview in the Dallas office.
• Take-home task (max 3-4 hours).
• Final panel interview with the UK and US marketing teams.