VP, Health Individual Segment Leader (UpToDate)

TL;DR

VP, Health Individual Segment Leader (UpToDate): Leading the global B2C go-to-market strategy and P&L for the UpToDate product line with an accent on subscription growth, e-commerce optimization, and cross-functional leadership. Focus on scaling digital consumer products in the healthcare technology space, driving revenue, and ensuring alignment with organizational strategic goals.

Location: Must be based in or able to work onsite in Waltham, MA, USA

Compensation: $206,300 - $309,400 USD

Company

hirify.global is a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.

What you will do

• Drive revenue growth and marketing initiatives for the Individual segment through continuous optimization.
• Manage all B2C and e-commerce activities, including the UpToDate storefront.
• Oversee go-to-market strategies, including pricing, channel management, and subscriber renewal programs.
• Create and manage segment P&L, sales forecasts, and financial plans.
• Lead the license compliance strategy, programs, and team.
• Build, mentor, and inspire high-performing teams to achieve segment objectives.

Requirements

• Minimum 10 years of experience leading high-performing B2C teams, preferably in healthcare technology.
• 10+ years of progressive experience in product, technology, or software leadership roles.
• At least 5 years of experience leading B2C digital products.
• In-depth knowledge of clinical decision support (CDS) products and healthcare industry workflows.
• Proven experience owning P&L or driving revenue outcomes for consumer products.
• Strong analytical skills with experience in modern product development and data-driven decision-making.

Nice to have

• Advanced degree or MBA.
• Experience with Salesforce CRM.
• Background in high-growth, agile environments like startups or tech-forward companies.

Culture & Benefits

• Comprehensive medical, dental, and vision plans.
• 401(k) retirement plan with company contributions.
• FSA/HSA and commuter benefits.
• Tuition assistance plan for professional development.
• Paid vacation, sick time, and parental leave.