CRM Marketing Operations Manager

TL;DR

CRM Marketing Operations Manager (CRM/Marketing Automation): Build and code multi-channel CRM campaigns across multiple game titles using the in-house CRM platform with an accent on audience segmentation, journey logic, A/B testing, and campaign QA/monitoring. Focus on owning end-to-end campaign quality, troubleshooting delivery anomalies, and operating platform configurations and integrations to ensure reliable delivery to players.

Location: Barcelona, Spain

Company

hirify.global is a global mobile games and interactive entertainment company developing and live-operating a diversified portfolio of games.

What you will do

• Build and code CRM campaigns across multiple game titles in the in-house CRM platform (Braze/Iterable/SFMC-like).
• Configure segmentation, journey logic, A/B variants, holdouts, frequency caps, and send-time optimization.
• Execute campaigns at required volume and speed, and manage a cross-title campaign backlog with CRM/Lifecycle stakeholders.
• Own campaign QA before launch (test sends, link verification, audience validation, render checks) and monitor live delivery/performance anomalies.
• Triage and resolve campaign issues, escalating platform bugs to partners or vendors as needed.
• Operate the CRM platform: manage configurations, access, templates, tagging taxonomies, and document procedures/best practices.

Requirements

• 4+ years in marketing operations, CRM campaign management, or marketing technology.
• Deep expertise with at least one major CRM/marketing automation platform (Braze strongly preferred; Iterable, Leanplum, or Salesforce Marketing Cloud also relevant).
• Experience programming and maintaining complex multi-channel campaigns (email, push, in-game messaging, SMS).
• Strong understanding of CRM foundations: segmentation, player journey orchestration, experiment design, campaign QA methodology, mobile platform guidelines (Apple/Google), channel best practices, and compliance basics (GDPR, CAN-SPAM, CCPA, COPPA).
• Ability to work across multiple products/brands simultaneously and represent technical requirements in planning sessions.
• Detail-oriented quality mindset with strong troubleshooting/debugging capability.

Culture & Benefits

• Work in a global team focused on building and live-operating mobile games.
• Own the technical backbone of the CRM organization and ensure high-quality delivery to players.
• Operate centrally across multiple game titles with cross-stakeholder collaboration.
• Maintain consistent QA standards and platform operational procedures across teams.