Product Marketing Manager (Commercial)

TL;DR

Product Marketing Manager (Commercial): Shaping and driving commercial propositions, product positioning strategy, messaging, and campaigns across multiple events, media, and content products with an accent on KPI-driven growth (MQL, pipeline acceleration, rebooking, and client retention). Focus on ABM strategy, sales enablement with data-driven insights, and using analytics (including AI tools) to optimize marketing performance and client experiences.

Location: 240 Blackfriars Rd, London SE1 8NW, UK or 79-83 North Street, Brighton, UK

Company

Informa Markets creates global platforms for industries, including large-scale events and year-round online platforms for showcasing products and generating leads.

What you will do

• Shape commercial value propositions (sponsorship packages, exhibitor offerings, content and media products) and lead generation opportunities aligned with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies tied to product launches, revenue targets, and business objectives.
• Own KPI analysis and reporting cadence for commercial metrics (MQL growth and quality, pipeline acceleration, rebooking rates, client satisfaction, and campaign performance).
• Enable sales with messaging frameworks, insights, and tools to communicate commercial value propositions and USPs effectively.
• Collaborate with campaign and communications planning to brief Centres of Excellence and ensure consistent messaging across digital and onsite touchpoints.
• Use account intelligence and analytics to inform segmentation, targeting, and long-term marketing strategy; integrate advanced tools such as AI to scale and personalize marketing.

Requirements

• Proven experience in product marketing with strategy development, KPI analysis, and data-driven decision-making.
• Strong ability to build cross-functional relationships, especially with sales, brand, and product teams.
• Exceptional analytical skills, including forecasting, segmentation, and KPI reporting.
• Excellent communication and presentation skills to influence stakeholders at all levels.
• Familiarity with analytics platforms and reporting tools to track and analyze performance.
• Comfort working in a fast-paced environment with shifting priorities.

Culture & Benefits

• In-person collaboration expected three days a week or more; flexibility to work from home or remotely when not in the office or at events.
• 25 days annual leave (rising to 27 after two years), plus birthday leave day and up to four weeks per year to work from (almost!) anywhere.
• Company-funded private medical cover and a flexible range of personal benefits.
• Learning and development support including bespoke training, mentoring platforms, and access to LinkedIn Learning.
• Wellbeing support via EAP assistance, mental health first aiders, and access to health apps.
• Volunteer time with up to four days per year and charity match funding.

Hiring process

• Application review followed by interviews to assess strategy, analytics, and stakeholder communication fit.
• Final evaluation focuses on ability to drive measurable commercial outcomes and enable sales with data-driven messaging.