Brand Marketing Manager (Content & Audience)

TL;DR

Brand Marketing Manager (Content & Audience): Developing and executing brand marketing strategies to enhance portfolio visibility and audience growth with an accent on brand consistency, campaign planning, and data-driven optimization. Focus on fostering audience engagement, building community advocacy, and collaborating across cross-functional teams to deliver measurable marketing impact.

Location: Must be based in or able to work from the London or Brighton offices (Hybrid: 3+ days/week in-office)

Company

hirify.global is a global leader in creating platforms for industries, organizing over 500 large-scale events and providing year-round digital content and data services.

What you will do

• Develop and execute brand marketing strategies aligned with portfolio goals and audience personas.
• Define and maintain brand guidelines to ensure consistency across all marketing channels.
• Design and implement brand-focused campaigns to drive awareness and audience growth.
• Collaborate with content, social media, and product marketing teams to align messaging frameworks.
• Monitor KPIs and analyze campaign performance data to optimize marketing impact.
• Foster audience engagement through community-building initiatives and influencer partnerships.

Requirements

• Must be based in the UK and able to work from the London or Brighton office at least 3 days per week.
• Proven experience in brand marketing and executing multi-channel brand strategies.
• Strong ability to define brand guidelines and maintain consistent messaging and tone.
• Data-driven mindset with experience embedding analytics into campaign optimization.
• Exceptional collaboration skills for working with cross-functional teams.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Culture & Benefits

• Flexible hybrid work policy with 3 days in-office requirement.
• 25 days annual leave (rising to 27) plus birthday leave.
• Opportunity to work from anywhere for up to four weeks per year.
• Company-funded private medical cover and strong wellbeing support.
• ShareMatch scheme and access to LinkedIn Learning for career development.
• Active diversity and inclusion networks and charity volunteer days.