Senior Product Marketing Lead (RegTech)

TL;DR

Senior Product Marketing Lead (RegTech/AI): Defining the product narrative, positioning, and GTM strategy for AI-powered regulatory intelligence SaaS solutions with an accent on translating technical capabilities into market-facing value. Focus on building best-in-class sales enablement suites, leading partner marketing strategies with the Big 4, and orchestrating high-impact product launches.

Location: Hybrid in London

Company

hirify.global is a global RegTech business providing AI-powered SaaS solutions that simplify regulatory compliance for the financial services industry.

What you will do

• Own the product messaging framework and maintain differentiated positioning across the full product portfolio.
• Translate complex AI and data infrastructure capabilities into sharp value propositions for technical and business buyers.
• Develop and maintain a comprehensive enablement suite, including pitch decks, battle cards, and ROI frameworks.
• Lead partner marketing strategy and execution, collaborating with the Big 4, major consultancies, and technology alliances.
• Conduct competitive analysis and customer research to refine ICP segments and buyer personas.
• Coordinate GTM planning and execution for new product launches and feature releases across cross-functional teams.

Requirements

• Proven experience in a senior product marketing role within a hyper-growth environment.
• Ability to translate deep technical capabilities into compelling commercial narratives.
• Experience building sales enablement tools and conducting regular team training sessions.
• Strong track record of managing strategic partner marketing and joint GTM narratives.
• Must be based in or able to work hybridly in London.

Culture & Benefits

• Fast-paced, high-performing "make it happen" culture with a focus on ownership.
• Opportunity to work alongside top minds in AI research and engineering.
• Global environment with a distributed team spanning 19 countries.
• Commitment to personal and professional development and career acceleration.
• Inclusive and diverse workplace celebrating equality.