Product Marketing Manager (EdTech)

TL;DR

Product Marketing Manager (EdTech): Driving the market positioning, go-to-market strategy, and commercial growth for a leading cashless catering and school management software portfolio with an accent on customer insight and product adoption. Focus on translating complex product capabilities into compelling narratives, managing launch readiness, and leveraging AI tools to optimize marketing and product messaging.

Location: Must be based in the UK (Remote)

Company

hirify.global is a leading UK provider of cashless catering and identity management solutions for schools and colleges, backed by nearly 60 years of heritage and part of the Jonas Software group.

What you will do

• Develop and maintain clear product positioning, messaging, and value propositions across the portfolio.
• Own go-to-market strategy, collateral, and launch readiness for new features and priority campaigns.
• Translate deep customer insights into commercial opportunities, including new packaging and routes to market.
• Partner with product, sales, and marketing teams to ensure commercial and operational alignment.
• Shape product pricing and commercial propositions to drive revenue growth and customer retention.
• Build structured feedback loops, such as advisory groups, to inform ongoing market intelligence.

Requirements

• Must be based in the UK.
• Proven experience in product marketing, go-to-market, or commercial strategy within software or SaaS.
• Strong ability to translate technical product details into clear, outcome-led customer narratives.
• Experience shaping product pricing, packaging, or commercial launch decisions.
• Analytical mindset with the ability to synthesize qualitative and quantitative customer data.
• Comfortable using AI tools to improve work speed and quality, and articulating AI-driven features.

Nice to have

• Experience in EdTech, payments, or operational workflow products.
• Background in B2B marketing or commercialization.
• Familiarity with customer engagement programs and digital content platforms.

Culture & Benefits

• Opportunity to shape the market strategy for a leading EdTech portfolio.
• Collaborative and ambitious team environment with strong domain expertise.
• Genuine influence over product positioning and commercial success.
• Meaningful work that directly impacts student health and school operations.