Senior Marketing Operations Manager (MarTech)

TL;DR

Senior Marketing Operations Manager (MarTech): Owning the administration, optimization, and integration of the MarTech stack with an accent on Marketo, Salesforce, and AI-powered automation. Focus on rebuilding architectural frameworks, eliminating manual bottlenecks, and scaling campaign execution capacity.

Location: Hybrid in New York, NY (Office presence required Mondays, Tuesdays, and Thursdays)

Salary: $165,000–$190,000

Company

hirify.global provides industry-leading credential security and password management for millions of consumers and over 25,000 brands worldwide.

What you will do

• Rebuild and own the administration, optimization, and integration of the MarTech stack, including Marketo, Salesforce, chatbot tools, and Asana
• Direct external marketing automation agency partners to implement infrastructure enhancements and scale output
• Build and lead end-to-end campaign intake, project management, and execution workflows via Asana
• Leverage AI-powered automation, Zapier, and LLMs to expand execution capacity without increasing headcount
• Standardize and document global and regional campaign execution frameworks to enable self-service for marketers
• Partner with the Analytics team to build automated dashboards and ROI tracking systems

Requirements

• 5+ years of experience in Campaign Operations, Marketing Operations, or MarTech
• Proven track record of executing a full architectural rebuild of a complex marketing automation instance
• Expert-level Marketo proficiency (architecture, tokens, assets, and program hierarchy)
• Strong Salesforce knowledge, including CRM sync and campaign hierarchy
• Experience managing deliverables for an external marketing automation agency
• Active day-to-day deployment of AI tools, LLMs, or Zapier to accelerate workflows
• Professional fluency in English

Nice to have

• A "diagnose before building" mindset for systematic root cause analysis
• Ability to translate complex technical infrastructure decisions into business outcomes for non-technical leaders
• Comfort operating at pace within a fast-growing environment

Culture & Benefits

• Equal Parental leave: up to 20 weeks fully paid regardless of gender
• Unlimited PTO, paid holidays, and sick leave
• Comprehensive health coverage, including dependents, and mental health services through Spring Health
• Betterment 401(k) retirement plan
• Mentorship program and professional learning paths
• Donation matching program up to $500 per year