Senior Marketing Operations Manager (AI Automation)

Location: Based in New York, United States; hybrid schedule with office attendance on Mondays, Tuesdays, and Thursdays, and flexible remote work on Wednesdays and Fridays

Salary: $165,000–$190,000 base salary per year

Company

hirify.global provides credential security solutions trusted by millions of consumers and more than 25,000 brands worldwide, with offices in France, the United States, and Portugal.

What you will do

• Own the administration, optimization, integration, and architectural rebuild of the MarTech stack, including Marketo, Salesforce, chatbot tools, and Asana.
• Direct an external marketing automation agency, define quality standards, and manage infrastructure enhancements and deliverables.
• Build end-to-end campaign intake, project management, execution, email traffic, and resource allocation workflows in Asana.
• Deploy AI-powered automation platforms, Zapier, and LLMs across campaign intake, build, QA, and asset creation.
• Standardize and document global and regional campaign frameworks to reduce manual work and enable marketer self-service.
• Govern marketing database quality, segmentation, enrichment, automated dashboards, and ROI tracking in partnership with Analytics.

Requirements

• 5+ years of experience in Campaign Operations, Marketing Operations, or MarTech.
• Experience completing a full teardown and architectural rebuild of a complex marketing automation instance.
• Expert-level Marketo knowledge, including instance architecture, tokens, assets, and program hierarchy.
• Strong Salesforce knowledge covering CRM sync, campaign hierarchy, UTM standards, and core integrations.
• Experience managing deliverables for an external marketing automation agency partner.
• Professional fluency in English and active daily use of AI tools, LLMs, Zapier, or automation platforms.

Nice to have

• A diagnose-before-building approach focused on identifying root causes before implementing architectural solutions.
• Ability to translate complex technical infrastructure decisions into clear business outcomes for non-technical marketing leaders.
• Experience managing multiple workstreams, cross-functional dependencies, and process changes in a fast-growing environment.

Culture & Benefits

• Hybrid work model combining in-person collaboration with remote flexibility.
• Up to 20 weeks of fully paid parental leave for birth or adoption, regardless of gender.
• Comprehensive health coverage, including dependents, plus mental health services and well-being days.
• Unlimited PTO, paid holidays, sick leave, and a Betterment 401(k) retirement plan.
• Mentorship program, weekly office lunch, monthly happy hours, team-building activities, and seasonal social events.
• Donation matching of up to $500 per year for eligible community support initiatives.

Hiring process

• Interview stages and expectations are provided through hirify.global’s interview and hiring process information.