Senior Marketing Manager (Media)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Marketing Manager (Media): Driving strategic growth and P&L management for the Architectural Digest consumer ecosystem across print and digital subscriptions with an accent on revenue and profitability. Focus on optimizing acquisition, retention, and future-proofing revenue streams through data-driven marketing and cross-functional collaboration.
Location: Onsite in New York, NY
Salary: $85,000 - $115,000
Company
A global media company producing high-quality content through a portfolio of influential brands including Vogue, Vanity Fair, and The New Yorker.
What you will do
- Own the brand P&L, delivering against revenue and profitability targets for subscriptions and membership programs.
- Develop long-range plans focused on consumer-centric strategies for sustainable growth.
- Establish the marketing roadmap and create strategy briefs to achieve KPIs for acquisition and churn reduction.
- Partner with channel teams (Site, Paid, CRM) to execute A/B testing and maximize ROI.
- Collaborate with Analytics to refine pricing, offer structures, and paywall strategies to increase ARPU and LTV.
- Partner with Editorial, Product, and Commercial teams to develop new content, gating proposals, and strategic programming.
Requirements
- 5-7 years of experience in digital marketing, media, or consumer revenue.
- Proven track record managing 360-degree campaigns for subscription and/or membership models.
- High proficiency in using marketing and data dashboards for strategic decision-making.
- Experience working cross-functionally with Editorial, Product, Analytics, and Creative teams.
- Strong project management skills and ability to present optimizations to senior stakeholders.
- Must be based in New York, NY.
Culture & Benefits
- Generous employee benefits package.
- Eligible for discretionary bonus compensation.
- Opportunity to work within a world-renowned global media portfolio.
- Dynamic environment focused on high-quality content and innovation.
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