Senior Manager, Member Growth Marketing

TL;DR

Senior Manager, Member Growth Marketing: Own member activation and engagement marketing across employer and partner populations with an accent on multi-channel campaign execution, performance measurement, and scalable outreach/enrollment practices. Focus on managing a high-priority national client account portfolio, partnering with Client Success, and improving engagement and conversion using data-driven recommendations.

Location: New York, New York; candidates must be based in the United States and authorized to work in the United States without visa sponsorship.

Salary: $105,000 - $120,000 (annual, NYC-based applicants)

Company

hirify.global provides women’s health and family building benefits solutions trusted by employers and health plans.

What you will do

• Own marketing execution and performance for a defined book of high-priority national client accounts.
• Serve as the primary marketing point of contact for assigned client portfolios.
• Partner with Client Success to develop and implement marketing plans aligned to client goals.
• Manage multiple client accounts simultaneously, balancing customization with scalable approaches.
• Execute multi-channel campaigns (email, digital, print, and client-specific initiatives) and drive measurable outcomes (e.g., enrollment).
• Track campaign performance, identify improvement opportunities, and help build processes and best practices for member outreach and enrollment.

Requirements

• 6–8 years of marketing experience, including at least 3 years hands-on in a client-facing B2B2C role (e.g., employer, health plan, or partner-driven marketing).
• Experience owning or supporting marketing for a portfolio of clients/accounts as a primary point of contact or partner.
• Proven ability to execute multi-channel marketing campaigns that drive measurable results (e.g., enrollment).
• Strong campaign execution skills across email, digital, and print channels.
• Ability to manage multiple clients/projects in a fast-paced environment.
• Must be based in the United States and authorized to work in the United States without visa sponsorship.

Nice to have

• MBA or MPH.
• Experience in healthcare, digital health, or employee benefits.

Culture & Benefits

• Flex days with 3 days a week in the office for employees reporting into the NY office, plus onsite meals and snacks.
• Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), and family/pet care fund.
• Health, dental, vision, and life insurance options.
• Free in-person, virtual, and text-based mental health and wellness support.
• Paid time off including vacation, sick leave, personal days, and summer flex time.
• 401(k) plan with company match, bonus program, and company equity.

Hiring process

• Interviews and evaluation of marketing execution, client/account partnership experience, and data-driven performance approach.
• Discussion of fit for managing a national client portfolio and contributing to scalable member outreach/enrollment practices.