Senior Paid Media Specialist

TL;DR

Senior Paid Media Specialist: Develop and launch multi-channel paid media campaigns across paid search, display, paid social, email, and social media with an accent on B2B campaign optimization, A/B testing, and measurable performance improvements. Focus on building campaign strategy, nurturing prospects via email sequences and retargeting, and delivering actionable insights for continuous optimization.

Location: Office - San Diego, CA

Salary: $92,000.00 - $116,000.00

Company

hirify.global builds technology and partnerships for video telematics to help keep people safe on the road.

What you will do

• Craft messaging and content strategy with marketing teams to engage target audiences across the buying journey.
• Build and execute digital campaign strategy spanning paid media, email, and social media.
• Nurture prospects using email sequences, retargeting, and personalized web experiences.
• Launch and continuously optimize campaign tactics through A/B testing and ongoing performance improvements.
• Track, analyze, and report campaign performance, providing actionable recommendations for optimization.
• Collaborate with creative and cross-functional teams to deliver projects on time and ensure cost-effective campaign completion.

Requirements

• 4-6 years of digital marketing experience, preferably in the technology or SaaS space.
• Expertise in paid media strategies, including display, paid social, and search.
• Experience creating email sequences and familiarity with marketing automation tools (Marketo, HubSpot).
• Experience with social media strategy and best practices.
• Experience with web personalization and CRO tools (Mutiny) is required.
• Ability to execute and optimize B2B digital marketing campaigns with measurable outcomes.

Nice to have

• Experience with predictive intent tools (6sense, DemandBase).
• Experience with project management software (Asana, Trello).

Culture & Benefits

• Medical, dental, and vision insurance; telehealth.
• Health Savings Account and Flexible Spending Accounts.
• 401(k) with match, life and AD&D insurance, and disability coverage.
• Paid time off including FTO/PTO and 11 paid holidays plus 1 inclusive holiday per year.
• Education reimbursement and employee well-being programs.

Hiring process

• Background checks are conducted after a conditional offer.