Customer Campaign Manager

TL;DR

Customer Campaign Manager (B2B Growth Marketing): Strategizing, executing, and optimizing full-funnel global campaigns to drive customer expansion within a specific industry vertical, with an accent on lead generation, pipeline contribution, and buyer-journey performance. Focus on integrated multi-channel execution, real-time KPI monitoring, and continuous optimization through A/B testing, segmentation, and sales alignment.

Location: Houston, US

Company

hirify.global provides analytics, insights, and proprietary data across the energy and natural resources landscape.

What you will do

• Plan, execute, and optimize full-funnel campaigns targeting existing customers across priority natural resources verticals, geographies, and channels.
• Collaborate with Growth Marketing leadership to align campaign plans with vertical GTM plans and pipeline goals.
• Own integrated campaign execution across email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
• Partner with product marketing and content marketing to develop tailored messaging and solution sets.
• Coordinate with event operations and sales to improve onsite execution and follow-up ROI.
• Track, report, and analyze performance against KPIs (MQLs, SALs, cost per lead, pipeline contribution) and improve tactics via A/B testing and audience segmentation.

Requirements

• 8+ years of B2B marketing experience focused on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns for new customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, intent data platforms).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Data-driven mindset with experience analyzing performance data to inform decisions.

Nice to have

• Experience in audience-focused B2B campaigns in commodities (e.g., Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS).
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Culture & Benefits

• Inclusive, trust-based values with a customer-first mindset.
• Collaboration across sales, product marketing, content, digital, and operations teams.
• Focus on measurable outcomes: lead quality, pipeline impact, and campaign ROI.

Hiring process

• Interviews to assess campaign strategy, execution, and data-driven optimization experience.
• Evaluation of cross-functional collaboration and alignment with sales/SDR follow-up processes.