Marketing Technology Lead (AdTech)

TL;DR

Marketing Technology Lead (AdTech): Managing and evolving the global advertising technology stack to drive marketing efficiency and data accuracy with an accent on programmatic platforms, analytics integration, and AI-driven optimization. Focus on bridging technical requirements with marketing strategy to ensure privacy-compliant data processing and seamless campaign operations across a global matrixed organization.

Location: Cork, Ireland (Hybrid/Remote flexibility available).

Company

hirify.global is a global leader in hardware and software solutions that empower collaboration and play, fostering an inclusive environment for diverse talent.

What you will do

• Modernize the global media tech stack to align with marketing needs and site technology requirements.
• Partner with analytics teams to ensure data accuracy and integrate marketing data into platforms like Adobe Analytics.
• Oversee the onboarding of new tools, including retail media integrations and campaign planning software.
• Liaise with IT, privacy, legal, and marketing teams to integrate ad tech platforms and APIs into existing workflows.
• Provide technical support and troubleshooting for global marketing teams and agency partners.
• Monitor trends in the AdTech ecosystem, including AI and privacy regulations, to provide thought leadership on data and targeting.

Requirements

• 4-8 years of experience in digital media operations, programmatic advertising, or ad tech management.
• Hands-on experience managing ad serving, programmatic, retail, and social media buying platforms.
• Deep understanding of ad tech, technical concepts, and data-driven marketing.
• Ability to collaborate effectively within a global matrixed organization and with external partners.
• Demonstrated knowledge of campaign operation methodologies and ad tracking/measurement.

Culture & Benefits

• Flexible work model supporting both remote and hybrid arrangements.
• Comprehensive and competitive benefits packages tailored to local regions.
• Focus on holistic wellbeing, including physical, financial, and emotional health.
• Inclusive, collaborative, and environmentally conscious company culture.