Digital Marketing Manager (IoT)

TL;DR

Digital Marketing Manager (IoT): Managing hirify.global's digital presence and growth channels with an accent on SEO, email marketing, and paid acquisition. Focus on executing end-to-end campaigns for a technically sophisticated open-source community and optimizing conversion funnels.

Location: Remote (Must be based in Europe)

Salary: Approx. €58,400 – €94,000 per year (depending on location)

Company

hirify.global is the organization behind Home Assistant, the world's largest free and open-source smart home platform.

What you will do

• Own the performance of digital channels including website, email, SEO, paid, and social media.
• Plan and execute end-to-end digital campaigns aligned with product launches and commercial priorities.
• Develop and implement content strategies and on-site SEO to increase organic search presence.
• Manage lifecycle email marketing, release announcements, and re-engagement flows for subscribers.
• Allocate and optimize paid digital spend to maximize ROI across various channels.
• Grow and engage the community across Home Assistant forums, Reddit, and YouTube.

Requirements

• Hands-on experience managing SEO, email, paid social/search, and content channels.
• Proficiency in analytics, including building dashboards and interpreting funnel data.
• Strong copywriting skills tailored for a technically literate audience.
• Experience with marketing automation and CRM tools such as HubSpot or Mailchimp.
• Must be based in Europe.

Nice to have

• Experience marketing technical, developer-adjacent, or open-source products.
• Familiarity with the Home Assistant ecosystem or the smart home industry.
• Experience working in small, remote-first teams with end-to-end function ownership.

Culture & Benefits

• Five weeks of paid time off and fourteen days of paid sick leave.
• Six weeks of paid and six weeks of unpaid parental leave.
• Budgets for work hardware, annual education, and smart home equipment.
• Yearly performance bonus based on company success.
• 50% contribution to home internet connection fees.
• One day every two weeks dedicated to personal projects.

Hiring process

• Application review and initial screening.
• Take-home assignment.
• Interviews with the Commercial Team and the CEO.