Senior EMEA Marketing Programs Specialist (AI)

TL;DR

Senior EMEA Marketing Programs Specialist (AI): Coordinating and executing multi-country integrated marketing programs to drive pipeline growth and campaign scalability across the EMEA region with an accent on AI-driven workflow optimization and cross-functional collaboration. Focus on leveraging AI tools for campaign execution, managing complex project timelines, and owning acquisition programs to accelerate business opportunities.

Location: Hybrid (Dublin, Ireland)

Salary: €50,000 — €70,000 EUR

Company

Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace the AI era.

What you will do

• Execute integrated B2B marketing programs across EMEA via email, paid media, webinars, events, and digital campaigns.
• Manage campaign workflows, timelines, approvals, and localization for multiple concurrent initiatives.
• Directly own and execute selected acquisition campaigns to drive pipeline growth and regional expansion.
• Leverage AI tools and automation to improve execution speed, reporting, and overall operational efficiency.
• Develop scalable campaign workflows and playbooks to improve consistency and speed-to-launch.
• Track campaign performance using engagement and pipeline insights to optimize program effectiveness.

Requirements

• Experience managing and executing integrated B2B marketing programs across multiple markets.
• Strong project management skills with the ability to coordinate multiple stakeholders and timelines.
• Proven experience leveraging AI tools in day-to-day marketing workflows.
• Hands-on experience with multi-channel campaigns (email, paid media, webinars, digital).
• Strong cross-functional collaboration skills with Sales, Operations, and regional stakeholders.
• Must be based in Dublin, Ireland (Hybrid setup).

Nice to have

• Exposure to GTM and marketing technology platforms such as Clay, 6sense, Common Room, Salesforce, Marketo, or Adobe Experience Manager.

Culture & Benefits

• Comprehensive healthcare coverage and financial benefits.
• Paid time off and parental leave in accordance with applicable policies.
• Equity and bonus opportunities.
• Immersive in-person onboarding experience to accelerate impact.
• Global community spanning over 20 offices worldwide.