Team Lead Product Marketing Manager (SaaS)

TL;DR

Team Lead, Product Marketing Manager (SaaS): Leading the product marketing strategy for a business unit with an accent on cohesive go-to-market vision, ICP definition, and cross-product storytelling. Focus on mentoring a team of marketers, aligning product capabilities with customer needs, and driving revenue growth through scalable GTM excellence.

Location: Must be based in Arlington, VA (Onsite)

Company

hirify.global provides specialized market intelligence and professional solutions for legal, tax, and government affairs professionals.

What you will do

• Drive end-to-end product marketing strategy aligned with organizational growth priorities.
• Define and operationalize ICP and buyer persona strategies across the product suite.
• Lead, mentor, and develop a team of product marketers to foster a high-performance culture.
• Partner with Sales, Product, and Demand Generation to execute successful launches and campaigns.
• Direct the development of high-impact sales and marketing content, including briefs and case studies.
• Synthesize market and competitive insights to influence roadmap and commercialization decisions.

Requirements

• 7-10+ years of technical product marketing experience, preferably in SaaS or B2B solutions.
• Proven experience leading product marketing for a portfolio of products.
• Strong ability to develop and scale go-to-market strategies and messaging frameworks.
• Experience managing or mentoring team members.
• Exceptional ability to translate technical details into customer-centric messaging.
• Strong leadership and interpersonal skills for cross-functional collaboration.

Nice to have

• Advanced degree (MBA preferred).
• Marketing experience in highly regulated industries like government affairs, legal, or tax.
• Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
• Public speaking experience at webinars or industry conferences.

Culture & Benefits

• Commitment to equal opportunity and non-discrimination in all phases of employment.
• Focus on professional development and talent growth.
• Collaborative environment working across Product, Sales, and Strategy teams.