Paid Social Media Manager

TL;DR

Paid Social Media Manager (Paid Social): Own end-to-end paid social campaign execution and optimization across Meta, Reddit, LinkedIn, X, and TikTok with an accent on reducing customer acquisition cost (CAC) and growing first trade volumes. Focus on building audience strategies with a CDP, ensuring conversion tracking integrity (CM360, Floodlight, CAPI), and using AI-assisted workflows to accelerate reporting and decision-making.

Location: Cannon Street, London

Company

hirify.global is a FTSE100 fintech operating across five continents, serving 700,000+ clients.

What you will do

• Plan, set up, and manage paid social campaigns end-to-end across Meta, Reddit, LinkedIn, X, and TikTok, linking in-platform activity to downstream acquisition metrics.
• Own campaign pacing, budgets, and bid strategies to reduce CAC and grow first trade (FT) volumes.
• Build and manage audience segmentation using IG’s CDP (first-party activation, suppression lists, lookalikes) and ensure audience feeds are accurate and compliant.
• Own pixel and conversion tracking in CM360 (Floodlight tags and tracking events), QA tracking, and configure Conversions API (CAPI) integrations for improved attribution.
• Create performance dashboards in Looker Studio using Funnel.io (or equivalent) and use AI tools to automate reporting and surface insights faster.
• Run a structured test-and-learn program across creatives, audiences, bidding, and landing pages, iterating with the Celtra-powered creative team.

Requirements

• At least 3 years of hands-on paid social experience focused on performance and customer acquisition (not brand awareness or organic social).
• Proven track record managing and optimizing paid social budgets on Meta and at least two of: Reddit, LinkedIn, X, TikTok, with results measured against CAC (or equivalent acquisition KPIs).
• Strong command of campaign structure, audience targeting, and bidding mechanics, including activating first-party audiences via a CDP (or similar).
• Experience implementing and QA’ing conversion tracking in CM360, including Floodlight tag setup and troubleshooting.
• Hands-on experience configuring Conversions API (CAPI) integrations on one or more paid social platforms.
• Demonstrated use of AI tools to automate or improve reporting workflows, with data literacy to build reliable, repeatable processes.

Culture & Benefits

• Hybrid working model: 3 days in the office.
• Competitive salary and a flexible benefits package on top of salary (12%).
• Private medical cover for you and your family, plus life insurance.
• 25 days holiday (28 total with birthday and voluntary work days), with option to buy or sell holiday days.
• Unlimited access to LinkedIn Learning and structured onboarding.
• Enhanced parental pay and leave, plus support for ESG initiatives and employee networks.

Hiring process

• Application review followed by interviews to assess paid social performance, measurement/attribution skills, and approach to AI-assisted workflows.