Paid Social Team Manager (iGaming)

Location: London - St Pancras Campus (Red), United Kingdom

Company

hirify.global is part of Super Group, a NYSE-listed digital gaming company operating sports and iGaming brands.

What you will do

• Establish and implement the paid social strategy across multiple markets, brands, web, and app ecosystems.
• Build, lead, and mentor a high-performing paid social team, including roles, processes, hiring, and development.
• Manage campaigns across Meta, TikTok, X, and Snapchat, covering targeting, creative briefing, bidding, pacing, and optimisation.
• Develop full-funnel programmes for awareness, consideration, acquisition, retention, app installs, engagement, and re-engagement.
• Create testing frameworks, automate workflows, and improve campaign structures and operational efficiency.
• Establish KPIs, attribution models, analytics, reporting, and budget allocation processes, while managing relationships with platform partners.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 8 years of paid social or performance marketing experience, including at least 3 years in leadership.
• Experience building and scaling paid social teams and programmes from the ground up.
• Deep knowledge of Meta, TikTok, X, and Snapchat, including auction dynamics, algorithms, targeting, bidding, and creative testing.
• Hands-on experience with Conversions API, server-side tracking, and mobile measurement partners such as AppsFlyer, Adjust, or Singular.
• Experience managing significant paid media budgets across multiple markets and brands, with strong communication and stakeholder management skills.

Nice to have

• Knowledge of sports betting markets, odds calculation, betting types, and market trends.
• Experience in online gaming or casino, including player behaviour and industry regulations.
• Knowledge of gambling compliance requirements across jurisdictions.
• Experience developing and executing customer retention strategies.

Culture & Benefits

• Learning and development programmes support professional growth.
• The Performance Tool provides regular, constructive feedback.
• Employee Assistance Programme benefits are available to employees and their families.
• Inclusive environment with teams across 16 countries, 85 nationalities, and 27 languages.

Hiring process

• Shortlisted candidates may be asked to complete an assessment.
• The process may include talent management and talent development programme relevance assessment.
• Credit, criminal record, and qualification verification checks are conducted for successful candidates.