Paid Social Team Manager (iGaming)

TL;DR

Paid Social Team Manager (iGaming): Establishing and shaping the paid social strategy for a global digital gaming company with an accent on full-funnel acquisition and team leadership. Focus on building a high-performing team, optimizing campaigns across Meta, TikTok, and Snapchat, and implementing server-side tracking.

Location: London - St Pancras Campus

Company

Super Group is an NYSE-listed digital gaming company behind some of the world's leading sports and iGaming brands.

What you will do

• Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals.
• Build, lead, and mentor a high-performing paid social team, defining roles and processes.
• Oversee end-to-end campaign management across Meta, TikTok, X, and Snapchat.
• Drive a full-funnel paid social approach for both web and app ecosystems, spanning awareness to retention.
• Establish KPIs, analytics frameworks, and attribution models to measure performance and ROI.
• Manage significant budgets across multiple markets and brands, ensuring optimal allocation.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 8+ years of experience in paid social/performance marketing, with at least 3 years in a leadership role.
• Proven track record of building and scaling paid social programs from the ground up.
• Hands-on expertise with Conversions API (CAPI) and MMPs such as AppsFlyer, Adjust, or Singular.
• Strong leadership skills with experience in hiring and developing performance marketing talent.
• Must be based in or able to work from the London office.

Nice to have

• Previous experience in the online gaming or casino industry.
• In-depth knowledge of sports betting markets and player behavior.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions.
• Experience in developing and executing customer retention strategies.

Culture & Benefits

• Comprehensive learning and development programs to expand skills and advance career.
• Innovative Performance Tool for regular, constructive feedback.
• Employee Assistance program providing benefits for employees and their families.
• Inclusive and empowering environment with a diverse international team.